DIVA Case Study – Laurel Lau
Laurel, a very talented coach and healer, enrolled in the 121 program Boost Your Business Brilliantly with Public Speaking. She had explored other (well-known) public speaking programs and coaches but came to me because she wanted her speeches to ‘pop’ (her words!) and her events to be high energy, entertaining and engaging.
Before Laurel had trained to be a coach, she had studied computer science/IT. One of her desired outcomes from our coaching together was to develop her delivery style and make it more fun and accessible rather than dry and academic.
Over the 5 sessions, we reviewed Laurel’s stories and made sure they were delivered with impact.
We brainstormed on how to create a super-engaging speech title and description. In the meantime, Laurel scheduled in and marketed her speech.
We looked at the structure of the talk along with ways to provide great takeaways and aha moments. We also focused on how to make an exciting offer so attendees would want to take things further and sign up for Laurel’s 121 coaching program.
The night before her talk, she came along to rehearse part of it at a Speak Up Like A DIVA evening event, with impressive results. We recorded the speech on video and went through it together for some last-minute learning.
The next day, she emailed me with feedback ‘It went well! I was so energized after the event – I was dancing this morning!’
Laurel had analysed her performance and showed me a list of items that went brilliantly and those she could change for next time.
I loved Laurel’s can-do attitude and her realisation that public speaking is a work in progress. We get better by doing!