Public Speaking – Are you sharing your back story?
This week I’d like to know…are you sharing the stories about you and your business that enrich your clients’ and prospects’ views of you?
Watch the video to find out why I think this is important. This is just a super short summary.
Public speaking – share so people can get to know, like and trust you
First, I know you might be bored of sharing the detail of your life and how your business came into being…but are you denying people an interesting story AND a chance to know you better before they make a buying decision?
Also, it’s sometimes confusing to people when we don’t fill them in with a bit of our history and back story. You don’t have to be one of those gurus who spends 30 minutes of a 1 hour webinar talking about your life story in laborious detail. I think we’re all a bit fed up with our time being wasted by that kind of self-indulgence.
Public speaking – we want to know what makes you tick
But, a few key details to share your motivation, your credibility, the reason you started your business or previous experience can go a long way towards building trust and even creating some intrigue or interest.
Public speaking – can you make it snappy but meaningful?
Finally, to that end, are you able to tell your story in just 2 sentences? Or in 30 seconds, or in 1 minute? It sounds tough but it’s a great skill to be able to condense a story into that short a time and for the details you share to still be meaningful.
So take some time to work on your backstory. Make it lean, mean and relevant. Have a few versions with different stories and of different lengths to pull out of the bag when you need them. Good luck!
P.S. Whenever you’re ready… here are 4 ways I can help you improve your speaking or grow your business:
1 – Get my free guide – 27 places to find speaking opportunities.
Find out where your next speaking opportunity might come from – whether you’re a beginner, intermediate or experienced speaker.
2 – Check out my program for business owners – Get Clients with Speaking. Use this course to become a more accomplished speaker, step up, speak up and grow your business. You can take the program in self-study mode, as a group course or via private 121 sessions with me.
3 – Find out about my VIP Days and private coaching.
Book me for a VIP half or full-day session if you want to make some serious progress! We could help you create a business networking strategy and perfect your pitch. Or we could work on your signature talk so that audience members or hungry to work with you. Or we could explore frameworks and strategies to help give you confidence whether you’re speaking at conferences, in meetings or at other events. Or more!!
4 – Join the Facebook community Public Speaking for Female Business Owners
It’s for coaches, consultants and entrepreneurs who want to use speaking to build their business.